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How to Generate Leads for Financial Advisors

As a financial advisor, you know how important it is to generate leads and find new clients. Still, we talk to advisors every day who ask us how to find clients as a financial advisor. For most, financial advisor leads cost money.

So, How Does a Financial Advisor Find Clients?

Traditional stock market-based financial advisors will likely begin their prospecting efforts with the same old cold calling, expensive dinner workshops, or other outdated strategies that have become less effective through the years.

You’ll notice we said most “traditional” advisors. The great thing about the Income Specialists at The Retirement Income Store® is that they are anything but traditional. All of our Fixed Income Specialists have been personally coached and mentored by our Founder, David J. Scranton.

David, a seasoned independent financial advisor with his own national show, The Income Generation with David J. Scranton. He has not only established the infrastructure to generate qualified leads for financial advisors, but he has also shared his own Scranton Sales Process. This Process has been proven to help advisors boost their sales and closing ratios, while always doing what’s in their clients’ best interest.

That means that the like-minded advisors who qualify to become Income Specialists will not only receive access to free qualified leads in their area, but will also receive access and instruction on how to put the Scranton Sales Process to work to:

  • Improve your prospect-to-client conversion ratios
  • Maximize your marketing ROI
  • Dramatically increase your production

Creative Marketing Ideas for Financial Advisors

In order to stand out from your competition you’ll need creative financial advertising and marketing materials. One of the benefits of becoming an Income Specialist with The Retirement Income Store, besides our exciting financial advertising ideas, is that you can benefit from our relationship with our sister company, Advisors’ Academy, which was also founded by David J. Scranton and specializes in marketing for financial advisors.

David founded Advisors’ Academy with a vision to recruit other successful, like-minded financial advisors and mentor them on how to achieve even higher levels of success – while always putting the interests of their clients first!

In addition to being known for their financial advisor coaching programs, Advisors’ Academy is also known for its outstanding Marketing Team that has the skills and financial industry know-how to produce dynamic and creative marketing materials that can separate you from your competition.

Our proprietary Bull’s Eye Marketing system was designed to provide you with warmer and more cost-effective alternatives to cold calling, expensive dinner workshops, and other traditional strategies that have become less effective through the years.

Whether you’re a newly independent financial advisor just setting up your day-to-day practice, or a $30 million producer, our market-proven strategies are organized in a manner that can help you start your prospecting efforts immediately with the targets closest to the Bull’s Eye. Often, you’ll find that these prospects exist in virtually untapped markets, with little to no competition.

Connect with an advisor in your area to find out if your retirement is on track.

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Within Ten Years of Retirement

Risk Management:
How prepared is your portfolio for a market downturn?

I haven’t thought about what a big market drop would do to my savings.

I know a downturn would hurt, but I’d probably recover over time.

I’ve already adjusted my investments, so a downturn won’t derail me.

Optimization of Income:
How clearly do you know the income you’ll need in retirement?

I’m not sure what I’ll need or where it will come from.

I have a ballpark number, but no detailed plan.

I’ve calculated my income needs and know exactly how I’ll fund it.

Unexpected Expenses:
If something happened to you tomorrow, how prepared would your dependents be?

They’d be financially lost without me.

They’d manage for a little while, but eventually struggle.

They’d be more financially secure because I’ve planned ahead.

Tax Efficiency:
How well do you understand the taxes you’ll pay on retirement accounts?

I have no clue how retirement withdrawals are taxed.

I know the basics, but I’m not sure how it affects me.

I fully understand and have strategies in place to help minimize taxes.

Estate Planning:
How prepared are you with wills, directives, and estate plans?

I don’t have anything written down.

I’ve started, but my plan is incomplete or outdated.

I have a complete and current estate plan in place.

"*" indicates required fields

Risk Management: How prepared is your portfolio fora market downturn?
Optimization of Income: How clearly do you know the income you’ll need in retirement?
Unexpected Expenses: If something happened to you tomorrow, how prepared would your dependents be?
Tax Efficiency: How well do you understand the taxes you’ll pay on retirement accounts?
Estate Planning: How prepared are you with wills, directives, and estate plans?
Thank you for taking our risk assessment quiz! Please fill out this form, so we can help tailor a more risk-free retirement plan suited for your needs.

At Retirement Age

Risk Management:
How would a market swing affect your lifestyle right now?

It could force me to delay or change my plans.

I might need to tighten my budget for a while.

It wouldn’t change my retirement lifestyle.

Optimization of Income:
How certain are you about your retirement income sources?

I don’t really know where the money will consistently come from.

I know the main sources, but I haven’t planned how to use them.

I’ve mapped out all income streams and how they work together.

Unexpected Expenses:
How prepared are you for long-term care costs?

I haven’t planned for them.

I’ve thought about them, but I haven’t secured coverage.

I have protection and funding strategies in place.

Tax Efficiency:
How well do you understand taxes on your withdrawals and RMDs?

I don’t understand them at all.

I have a general idea, but not a detailed strategy.

I fully understand and have a tax-efficient plan.

Estate Planning:
How prepared is your estate plan?

I don’t have one.

I’ve started, but it’s incomplete.

I have a complete, updated plan in place.

"*" indicates required fields

Risk Management: How would a market swing affect your lifestyle right now?
Optimization of Income: How certain are you about your retirement income sources?
Unexpected Expenses: How prepared areyou for long-term care costs?
Tax Efficiency: How well do you understand taxes on your withdrawals and RMDs?
Estate Planning: How prepared is your estate plan?
Thank you for taking our risk assessment quiz! Please fill out this form, so we can help tailor a more risk-free retirement plan suited for your needs.

ALREADY RETIRED

Risk Management:
How do you feel about market volatility?

It makes me anxious that I’ll run out of money.

It worries me sometimes, but not always.

I feel secure no matter what the market does

Optimization of Income:
How secure do you feel about sustaining your income?

I’m worried I’ll outlive my money.

I think I’ll be okay, but I’m not fully certain.

I’m confident my income will last.

Unexpected Expenses:
If you faced a major medical expense today, what would happen?

It would devastate my finances.

It would hurt, but I could manage.

I’d be covered without stress.

Tax Efficiency:
How prepared are you for taxes on withdrawals, RMDs, and Medicare penalties?

I haven’t planned for them at all.

I know about them, but I don’t have a strategy.

I’ve implemented tax strategies to help reduce their impact.

Estate Planning:
How updated is your estate plan?

I don’t have one.

It exists, but it needs updates.

It’s current and clearly protectsmy wishes.

"*" indicates required fields

Risk Management: How do you feel about market volatility?
Optimization of Income: How secure do you feel about sustaining your income?
Unexpected Expenses: If you faced a major medical expense today, what would happen?
Tax Efficiency: How prepared are you for taxes on withdrawals, RMDs, and Medicare penalties?
Estate Planning: How updated is your estate plan?
Thank you for taking our risk assessment quiz! Please fill out this form, so we can help tailor a more risk-free retirement plan suited for your needs.

Retirement Readiness Self-Assessment Survey

____ RISK MANAGEMENT

My retirement accounts have been stress-tested for various market conditions.

My investments are safeguardedagainst market crashes.

Fear won’t stop me from enjoying retirement when the market drops.

My current investments match my risk tolerance.

____ OPTIMIZATION OF INCOME

I know how much income I need to support my retirement goals.

I know how much I can spend without touching my principal.

I have calculated inflation into my need for retirement income.

I don’t fear running out of money because I have a solid income plan.

____UNEXPECTED EXPENSES

If I were not here tomorrow,my dependents would be fine financially.

I’m prepared for the cost of future medical events.

I can handle long-term care expenses without running out of money.

My current investment strategy will keep up with rising medical costs.

____ TAX EFFICIENCY

I understand how retirement accounts are taxed,and I’m paying the minimum.

I have a plan to help minimize taxes on RMDs from my 401(k)s and IRAs.

I have implemented a conversion strategy to help maximize my tax savings.

I have a plan in place to help minimize IRMAA penalties.

____ ESTATE PLANNING

My estate plan establishes proper distribution of my assets.

My estate will not have to payprobate fees.

I have POAs for healthcare, medical,and a living directive.

I’m protected from anyone contesting my last wishes.

"*" indicates required fields

____ RISK MANAGEMENT
_____ OPTIMIZATION OF INCOME
_____ UNEXPECTED EXPENSES
_____ TAX EFFICIENCY
____ ESTATE PLANNING